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Purina Kicks Off Nationwide Pink 50 Campaign to Support Breast Cancer Research

(ST. LOUIS, Mo. – August  9, 2010) –Purina is thinking pink this fall as they gear up for their first ever Pink 50 Campaign, an effort to unite animal lovers everywhere and raise awareness and support for breast cancer research. In September and October, more than 50 fundraising events will be held by Purina retailers nationwide in an effort to encourage communities to take action against the disease.
“The purpose of the Pink 50 Campaign is to reach out to women in rural America —raising awareness about breast cancer, educating and sharing information and supporting one another,” said Christy Goodwin, Marketing Manager, Land O’Lakes Purina Feed. “At Purina, we’ve always been passionate about making a positive impact in the lives of animals and their owners.”

Purina’s Pink 50 Campaign events will range from trail rides and barbeques to tack swaps, with each event sharing a common purpose — to feed today for a difference tomorrow. For a listing of local events, log on to www.purinamills.com/Pink50.

In addition to the more than 50 Purina events taking place across the nation in support of breast cancer awareness and research, Purina also will be turning its top animal feed packages pink. Purina plans to donate a portion of the proceeds from every pink bag sold to breast cancer research. Select animal feeds include Equine Senior®, Strategy® GX, and Omolene #200® horse feeds, Layena® SunFresh® Recipe poultry feed, Rabbit ChowTM Complete Natural AdvantEdge® rabbit food and Goat Chow® goat feed.

The Pink 50 Campaign was inspired by Purina’s Equine Senior Horse Tales Contest held every other year that encourages horse owners to share their heartfelt stories.

“Several stories that we receive from horse owners describe how their horses offered an escape from cancer and other illnesses and how their horses provided comfort to family members as they stood by and helped mothers, daughters, fathers and sons through treatment,” said Goodwin.

Purina’s featured 50 local fundraising events are included below. To find more events in your area, or for more information on a specific event, contact your local Purina retailer or log on to www.purinamills.com/Pink50.

Event Location

Event Date

Event Name

Local Purina Retailer/Sponsor

Arizona

 

 

 

Chino Valley

9/25

Olsen’s Equifest Roping

Olsen’s Grain - Prescott

Chandler

11/13

Making a Difference Purina Pink Trail Ride/Walk at Rawhide Wild West Town

Karsten’s Ace Hardware – Cave Creek
The Stock Shop - Glendale
Western Seed & Supply - Florence
Pet Food Depot – Phoenix

Arkansas

 

 

 

Fort Smith

11/25-12/25

Donald W. Reynolds Cancer House Adopt-A-Family

Farmer’s Co-op System – Van Buren and Fort Smith

California

 

 

 

Paso Robles

10/29

The Purina Paint Paso Pink Day

Local dealers to be determined. Please check website for more information.

Colorado

 

 

 

Larkspur

9/25

Ride Today for a Difference Tomorrow at Greenland Open Space

Golden Mill - Golden
American Pride Co-op - Brighton
Parker Feed - Parker
O’Malley’s Mercantile - Watkins

Florida

 

 

 

Niceville

10/1-10/2

Friday Pink Night Out and Saturday Pink Fun Day

Laura’s Pet & Horse Supply

Tallahassee

11/7

Ladies Night Fashion Show and Fundraiser

Woodville Ace Hardware

Georgia

 

 

 

Social Circle

10/2

Boss Brothers Breast Cancer Awareness Trail Ride

Boss Brothers Country Store - Loganville

Illinois

 

 

 

Joliet

10/1-10/29

Paint Your Pumpkin for a Difference

Tri-County Stockdale

Indiana

 

 

 

Mooresville

10/2

Fall Family Festival in Pink

Orchard County Store

Iowa

 

 

 

Granger

10/2

Cancer Kickin’ Country Bash and Trail Ride at Jester Park Equestrian Center

H&S Feed and Country Store Inc.- Oskaloosa

Kansas

 

 

 

Cottonwood Falls

9/24-9/26

Dream Ride at Flying W Ranch

Family Center Farm and Home - Harrisonville
The Family Center - Paola
Kansas Country Store - Leavenworth
Brummel Farm Service - Garnett
Reyer’s Country Store – Strong City
Bluestem Farm & Ranch Supply - Emporia
Y Bar H Outpost & Pet - Olathe

Kentucky

 

 

 

Simpsonville

10/2

Dog Daze/Critters Against Cancer

Metzger’s Country Store

Shelbyville

Saturdays in October

Paint Your Town Pink

Tapp’s Feed & Farm Supply

Louisiana

 

 

 

Ponchatoula

Saturdays in October

Pink Saturdays in October

Ponchatoula Feed & Seed Store

Maryland

 

 

 

Elkton

10/10

Oxford’s Pink Poker Prance to Kick Breast Cancer Horseback at Fair Hill Natural Resource Center

Oxford Feed & Lumber – Oxford, Pa.

Minnesota

 

 

 

Minneapolis

11/7-11/10

Prettiest in Pink Purina Costume Contest at American Rabbit Breeders Association National Show

Sponsored by Purina®  Rabbit ChowTM

Mississippi

 

 

 

Hattiesburg

9/25

I Tackled Twister for the Twins Mechanical Bull Ride

Hub City West Farm and Garden

Gulfport

10/9

Fazzio’s Pink Rabies Shot Clinic and Horse Nutrition Fun Day

Fazzio’s Home & Farm Center

Missouri

 

 

 

New Melle and Labadie

10/16

Feed for A Cause

Straatmann Feed & Transfer

Montana

 

 

 

Butte
Hamilton
Missoula
Dillon

10/21

Girl’s Night Out

Quality Supply

Nebraska

 

 

 

Pierce

9/25

“Ride Today for a Difference Tomorrow” Trail Ride at Willow Creek State Recreation Area

Elkhorn Feed Center - Norfolk
Garry’s Farm Service - Bloomfield
Osmond Farm Supply - Osmond
Laurel Feed and Grain - Laurel

Newcastle

10/1-10/3

Mane Program Trail Ride at the Niobrara River

Mane Program Purina Dealers

Gordon

10/2

Pink 50 Poker Ride

Farmers Co-op Elevator Co.

Franklin

10/25-10/30

Feeding for a Difference Trail Ride

Ingram Feed and Seed

New Mexico

 

 

 

Las Cruces

10/9-10/10

Cowboys for Cancer Research Annual Roping Event

Horse N Hound Feed N Supply

North Carolina

 

 

 

Castle Hayne

10/16

Customer Appreciation Pink Pig Pickin’ Barbeque

Hudson’s Hardware & Beyond

Sanford

10/14

Ladies Night Wine and Cheese Party

Carolina Town and Country

Clayton

10/23

Pretty n Pink

Hudson’s Hardware

Beulaville

10/1-10/3

Ridin’ for a Cause with Milam Hardware at the Whippoorwill Campground

Milam Hardware - Burgaw

Ohio

 

 

 

New Philadelphia

10/10-10/16

Agland Goes Pink

Agland Co-op, Inc.

Cortland         
Chardon  
Jefferson 
Middlefield   
Ravenna     

10/16

Everything Pink Sale

Western Reserve Farm Co-op

Oklahoma

 

 

 

Cleveland

10/9

Walker’s Wear Pink

Walker’s Feed, Pet & Garden Center

Pennsylvania

 

 

 

Pottstown

10/2

Paint the Roller Mill Pink

Pottstown Roller Mills Inc.

Grantville

9/11

Purina Pink 50 Dash for Hope at Hollywood Casino at Penn National Race Course

Reifsnyder’s Ag Center - Bernville

South Carolina

 

 

 

Conway

10/7

Ladies Night Out

Conway Feed & Garden

Tennessee

 

 

 

Camden

10/2

Pink Fun Fest at Magic Valley Saddle Club

Benton Farmers Co-op

Texas

 

 

 

Keller

9/18

Keller Saddle Club Play Day

McDonnell Building Materials & Feed

Fort Worth

Fridays in October

Pink Night Out at Stockyards Championship Rodeo

Russell Feed and Supply, Inc.

Denton

10/12

Hoedown for Hope

D&L Farm and Home - Denton

Aubrey
Denton
Gainesville
McKinney
Salina

10/2

Pinktoberfest

D&L Farm and Home

Arcola

10/16

Trade for a Difference Trade Day

Arcola Feed and Tack, LLC

Temple

10/16

Think Pink! Day at Temple/Belton Feed

Temple/Belton Feed and Supply

Waco

10/14

Heart O’ Texas Rodeo

Bar None Country Store - Waco
Brazo’s Feed - Bryan
B & S Farm & Ranch - Waco
McGregor General - McGregor
Williams Feed Store - Marlin
Watson’s Feed  Store - Mart

El Campo

10/23

Relay for Life – Team FCEC Posse Representing Breast Cancer Awareness

Farmers Co-op of El Campo

Millsap

10/30

Weiner Dog Races and Costume Contest

Walden Farm and Ranch Supply

Kenedy

Saturdays in October

Tractor City’s October Cancer Awareness

Tractor City Country Store

Utah

 

 

 

Cedar City

9/10 – 9/11

Lions Club Great American Stampede and Southern Utah University NIRA Rodeo

Intermountain Farmers Association – Riverton, Tremonton, Draper, Naples, Spanish Fork, Ogden, Salina, St. George, Salt Lake City, American Fork, Ephraim

Washington

 

 

 

Kennewick

10/9

Ranch and Home's Pink October "Feed For Life"

Ranch and Home- Kennewick

Wisconsin

 

 

 

Walworth

Saturdays in October

Pink-a -Palooza

Main Street Country Store

 

 

 

 

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