Purina Kicks Off Nationwide Pink 50 Campaign to Support Breast Cancer Research
(ST. LOUIS, Mo. – August 9, 2010) –Purina is thinking pink this fall as they gear up for their first ever Pink 50 Campaign, an effort to unite animal lovers everywhere and raise awareness and support for breast cancer research. In September and October, more than 50 fundraising events will be held by Purina retailers nationwide in an effort to encourage communities to take action against the disease.
“The purpose of the Pink 50 Campaign is to reach out to women in rural America —raising awareness about breast cancer, educating and sharing information and supporting one another,” said Christy Goodwin, Marketing Manager, Land O’Lakes Purina Feed. “At Purina, we’ve always been passionate about making a positive impact in the lives of animals and their owners.”
Purina’s Pink 50 Campaign events will range from trail rides and barbeques to tack swaps, with each event sharing a common purpose — to feed today for a difference tomorrow. For a listing of local events, log on to www.purinamills.com/Pink50.
In addition to the more than 50 Purina events taking place across the nation in support of breast cancer awareness and research, Purina also will be turning its top animal feed packages pink. Purina plans to donate a portion of the proceeds from every pink bag sold to breast cancer research. Select animal feeds include Equine Senior®, Strategy® GX, and Omolene #200® horse feeds, Layena® SunFresh® Recipe poultry feed, Rabbit ChowTM Complete Natural AdvantEdge® rabbit food and Goat Chow® goat feed.
The Pink 50 Campaign was inspired by Purina’s Equine Senior Horse Tales Contest held every other year that encourages horse owners to share their heartfelt stories.
“Several stories that we receive from horse owners describe how their horses offered an escape from cancer and other illnesses and how their horses provided comfort to family members as they stood by and helped mothers, daughters, fathers and sons through treatment,” said Goodwin.
Purina’s featured 50 local fundraising events are included below. To find more events in your area, or for more information on a specific event, contact your local Purina retailer or log on to www.purinamills.com/Pink50.
Event Location |
Event Date |
Event Name |
Local Purina Retailer/Sponsor |
Arizona |
|
|
|
Chino Valley |
9/25 |
Olsen’s Equifest Roping |
Olsen’s Grain - Prescott |
Chandler |
11/13 |
Making a Difference Purina Pink Trail Ride/Walk at Rawhide Wild West Town |
Karsten’s Ace Hardware – Cave Creek |
Arkansas |
|
|
|
Fort Smith |
11/25-12/25 |
Donald W. Reynolds Cancer House Adopt-A-Family |
Farmer’s Co-op System – Van Buren and Fort Smith |
California |
|
|
|
Paso Robles |
10/29 |
The Purina Paint Paso Pink Day |
Local dealers to be determined. Please check website for more information. |
Colorado |
|
|
|
Larkspur |
9/25 |
Ride Today for a Difference Tomorrow at Greenland Open Space |
Golden Mill - Golden |
Florida |
|
|
|
Niceville |
10/1-10/2 |
Friday Pink Night Out and Saturday Pink Fun Day |
Laura’s Pet & Horse Supply |
Tallahassee |
11/7 |
Ladies Night Fashion Show and Fundraiser |
Woodville Ace Hardware |
Georgia |
|
|
|
Social Circle |
10/2 |
Boss Brothers Breast Cancer Awareness Trail Ride |
Boss Brothers Country Store - Loganville |
Illinois |
|
|
|
Joliet |
10/1-10/29 |
Paint Your Pumpkin for a Difference |
Tri-County Stockdale |
Indiana |
|
|
|
Mooresville |
10/2 |
Fall Family Festival in Pink |
Orchard County Store |
Iowa |
|
|
|
Granger |
10/2 |
Cancer Kickin’ Country Bash and Trail Ride at Jester Park Equestrian Center |
H&S Feed and Country Store Inc.- Oskaloosa |
Kansas |
|
|
|
Cottonwood Falls |
9/24-9/26 |
Dream Ride at Flying W Ranch |
Family Center Farm and Home - Harrisonville |
Kentucky |
|
|
|
Simpsonville |
10/2 |
Dog Daze/Critters Against Cancer |
Metzger’s Country Store |
Shelbyville |
Saturdays in October |
Paint Your Town Pink |
Tapp’s Feed & Farm Supply |
Louisiana |
|
|
|
Ponchatoula |
Saturdays in October |
Pink Saturdays in October |
Ponchatoula Feed & Seed Store |
Maryland |
|
|
|
Elkton |
10/10 |
Oxford’s Pink Poker Prance to Kick Breast Cancer Horseback at Fair Hill Natural Resource Center |
Oxford Feed & Lumber – Oxford, Pa. |
Minnesota |
|
|
|
Minneapolis |
11/7-11/10 |
Prettiest in Pink Purina Costume Contest at American Rabbit Breeders Association National Show |
Sponsored by Purina® Rabbit ChowTM |
Mississippi |
|
|
|
Hattiesburg |
9/25 |
I Tackled Twister for the Twins Mechanical Bull Ride |
Hub City West Farm and Garden |
Gulfport |
10/9 |
Fazzio’s Pink Rabies Shot Clinic and Horse Nutrition Fun Day |
Fazzio’s Home & Farm Center |
Missouri |
|
|
|
New Melle and Labadie |
10/16 |
Feed for A Cause |
Straatmann Feed & Transfer |
Montana |
|
|
|
Butte |
10/21 |
Girl’s Night Out |
Quality Supply |
Nebraska |
|
|
|
Pierce |
9/25 |
“Ride Today for a Difference Tomorrow” Trail Ride at Willow Creek State Recreation Area |
Elkhorn Feed Center - Norfolk |
Newcastle |
10/1-10/3 |
Mane Program Trail Ride at the Niobrara River |
Mane Program Purina Dealers |
Gordon |
10/2 |
Pink 50 Poker Ride |
Farmers Co-op Elevator Co. |
Franklin |
10/25-10/30 |
Feeding for a Difference Trail Ride |
Ingram Feed and Seed |
New Mexico |
|
|
|
Las Cruces |
10/9-10/10 |
Cowboys for Cancer Research Annual Roping Event |
Horse N Hound Feed N Supply |
North Carolina |
|
|
|
Castle Hayne |
10/16 |
Customer Appreciation Pink Pig Pickin’ Barbeque |
Hudson’s Hardware & Beyond |
Sanford |
10/14 |
Ladies Night Wine and Cheese Party |
Carolina Town and Country |
Clayton |
10/23 |
Pretty n Pink |
Hudson’s Hardware |
Beulaville |
10/1-10/3 |
Ridin’ for a Cause with Milam Hardware at the Whippoorwill Campground |
Milam Hardware - Burgaw |
Ohio |
|
|
|
New Philadelphia |
10/10-10/16 |
Agland Goes Pink |
Agland Co-op, Inc. |
Cortland |
10/16 |
Everything Pink Sale |
Western Reserve Farm Co-op |
Oklahoma |
|
|
|
Cleveland |
10/9 |
Walker’s Wear Pink |
Walker’s Feed, Pet & Garden Center |
Pennsylvania |
|
|
|
Pottstown |
10/2 |
Paint the Roller Mill Pink |
Pottstown Roller Mills Inc. |
Grantville |
9/11 |
Purina Pink 50 Dash for Hope at Hollywood Casino at Penn National Race Course |
Reifsnyder’s Ag Center - Bernville |
South Carolina |
|
|
|
Conway |
10/7 |
Ladies Night Out |
Conway Feed & Garden |
Tennessee |
|
|
|
Camden |
10/2 |
Pink Fun Fest at Magic Valley Saddle Club |
Benton Farmers Co-op |
Texas |
|
|
|
Keller |
9/18 |
Keller Saddle Club Play Day |
McDonnell Building Materials & Feed |
Fort Worth |
Fridays in October |
Pink Night Out at Stockyards Championship Rodeo |
Russell Feed and Supply, Inc. |
Denton |
10/12 |
Hoedown for Hope |
D&L Farm and Home - Denton |
Aubrey |
10/2 |
Pinktoberfest |
D&L Farm and Home |
Arcola |
10/16 |
Trade for a Difference Trade Day |
Arcola Feed and Tack, LLC |
Temple |
10/16 |
Think Pink! Day at Temple/Belton Feed |
Temple/Belton Feed and Supply |
Waco |
10/14 |
Heart O’ Texas Rodeo |
Bar None Country Store - Waco |
El Campo |
10/23 |
Relay for Life – Team FCEC Posse Representing Breast Cancer Awareness |
Farmers Co-op of El Campo |
Millsap |
10/30 |
Weiner Dog Races and Costume Contest |
Walden Farm and Ranch Supply |
Kenedy |
Saturdays in October |
Tractor City’s October Cancer Awareness |
Tractor City Country Store |
Utah |
|
|
|
Cedar City |
9/10 – 9/11 |
Lions Club Great American Stampede and Southern Utah University NIRA Rodeo |
Intermountain Farmers Association – Riverton, Tremonton, Draper, Naples, Spanish Fork, Ogden, Salina, St. George, Salt Lake City, American Fork, Ephraim |
Washington |
|
|
|
Kennewick |
10/9 |
Ranch and Home's Pink October "Feed For Life" |
Ranch and Home- Kennewick |
Wisconsin |
|
|
|
Walworth |
Saturdays in October |
Pink-a -Palooza |
Main Street Country Store |